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  • History

    Headquartered in Shenzhen High-Tech Industrial Park (North), China Resources C’estbon Beverage (China) Co., Ltd. (hereinafter referred to as "China Resources C’estbon") is subordinate to China Resources Beer (Holdings) Company Limited (formerly China Resources Enterprise Limited) under China Resources.

    •  

      2015

      China Resources Beer (Holdings) Company Limited (formerly China Resources Enterprise Limited) sold C’estbon business to China Resources.
       
    •  

      2014

      On January 15, due to the Company's strategic development needs, "China Resources C'estbon Food & Beverage (Shenzhen) Co., Ltd." was officially renamed as "China Resources C'estbon Beverage (China) Co., Ltd.", indicating China Resources C’estbon embarked on a new journey in the new year.
       
    •  

      2013

      "Afternoon Milk Tea" of China Resources C’estbon adopted celebrity endorsements to rebuild the brand image, with the brand positioning of "a mouthful of light flavor, a moment of calmness", the strengthened fire coffee brand positioning: of "direct-fired roasted true taste", and C’estbon water brand repositioning with the advertising slogan replaced by "every drop of pure water nourishes the heart".
       
    •  

      2011

      China Resources Beer (Holdings) Company Limited (formerly China Resources Enterprise Limited) and Kirin Holdings Company Limited established a joint venture, marking the beginning of comprehensive cooperation between both parties, and serving as a solid step forward for China Resources C’estbon’s full and rich beverage product lines.
       
    •  

      2008

      China Resources C’estbon was included in Level 1 profit center sequence of China Resources (Holdings) Co., Ltd., and developed the brand new development strategy of "from regional to national, from a single product to multiple products, becoming an integrated beverage enterprise with national influence". Thus, it entered a more rapid development stage.
       
    •  

      1996/1999

      China Resources Beer (Holdings) Company Limited (formerly China Resources Enterprise Limited) purchased shares from Shenzhen Vanke Industrial Co., Ltd., China Huanya (Group) Co., Ltd. and China Merchants Shekouz Industrial Zone Water Supply Company, respectively, with the wholly-owned holding company being renamed as "China Resources C'estbon Food & Beverage (Shenzhen) Co., Ltd.".
       
    •  

      1990

      China Resources C’estbon firstly launched "C’estbon" pure water in China, and became one of the earliest enterprises engaged in professional production of packaged drinking water, with the sales volume ranking first in Guangdong Province for many years, and became an important force in packaged water industry in China in recent years.
       
    •  

      1984

      Chinese Longhuan Beverage Co., Ltd. (predecessor of China Resources C’estbon) was established in Shenzhen.
       
    Site Map   |    Legal   |    中马堂六肖中特论坛   |    Copyright © China Resources C'estbon Beverage (China) Co., Ltd.     粤ICP备16049332号-3     Technical Support : Intelligentialize and Informatization Department.    
  • 海军新型潜艇、驱逐舰实弹训练首次曝光!导弹精准发射一招制敌 2019-10-09
  • 习近平:真抓实干埋头苦干万众一心 夺取脱贫攻坚战全面胜利 2019-10-05
  • 卡布的专栏作者中国国家地理网 2019-10-02
  • 南方都市报手机客户端·奥一网 2019-10-02
  • 凯恩率“三狮军团”艰难战胜突尼斯 2019-09-25
  • 社交短视频:“抖”起来 沉下去 2019-09-17
  • 结构优 动能足 中国经济继续保持高质量发展 2019-09-12
  • 美国防部:美已决定暂停计划于8月举行的美韩联合军演 2019-09-12
  • 张伟文任兰州市委副书记、兰州新区管理委员会第一主任 2019-09-10
  • 财报看车企:哈弗H8能否重振长城股价 2019-09-04
  • 公安部端午节假期首日将现出行高峰 上午达峰值——人民政协网 2019-09-01
  • 回复@不能这样啊:那你不是可以啥事不做天天甩起手耍?你自己不求上进还不准别人有所追求么? 2019-09-01
  • 凝聚着中国智慧中国创造的中国核电将创造更多的中国辉煌。 2019-08-19
  • 你看到的这条“真相” 是境外势力编造的恶毒谣言 2019-08-18
  • 《我爱你,中国》,一部呼应时代需要的主旋律大片 2019-08-17
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