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  • History

    Headquartered in Shenzhen High-Tech Industrial Park (North), China Resources C’estbon Beverage (China) Co., Ltd. (hereinafter referred to as "China Resources C’estbon") is subordinate to China Resources Beer (Holdings) Company Limited (formerly China Resources Enterprise Limited) under China Resources.

    •  

      2015

      China Resources Beer (Holdings) Company Limited (formerly China Resources Enterprise Limited) sold C’estbon business to China Resources.
       
    •  

      2014

      On January 15, due to the Company's strategic development needs, "China Resources C'estbon Food & Beverage (Shenzhen) Co., Ltd." was officially renamed as "China Resources C'estbon Beverage (China) Co., Ltd.", indicating China Resources C’estbon embarked on a new journey in the new year.
       
    •  

      2013

      "Afternoon Milk Tea" of China Resources C’estbon adopted celebrity endorsements to rebuild the brand image, with the brand positioning of "a mouthful of light flavor, a moment of calmness", the strengthened fire coffee brand positioning: of "direct-fired roasted true taste", and C’estbon water brand repositioning with the advertising slogan replaced by "every drop of pure water nourishes the heart".
       
    •  

      2011

      China Resources Beer (Holdings) Company Limited (formerly China Resources Enterprise Limited) and Kirin Holdings Company Limited established a joint venture, marking the beginning of comprehensive cooperation between both parties, and serving as a solid step forward for China Resources C’estbon’s full and rich beverage product lines.
       
    •  

      2008

      China Resources C’estbon was included in Level 1 profit center sequence of China Resources (Holdings) Co., Ltd., and developed the brand new development strategy of "from regional to national, from a single product to multiple products, becoming an integrated beverage enterprise with national influence". Thus, it entered a more rapid development stage.
       
    •  

      1996/1999

      China Resources Beer (Holdings) Company Limited (formerly China Resources Enterprise Limited) purchased shares from Shenzhen Vanke Industrial Co., Ltd., China Huanya (Group) Co., Ltd. and China Merchants Shekouz Industrial Zone Water Supply Company, respectively, with the wholly-owned holding company being renamed as "China Resources C'estbon Food & Beverage (Shenzhen) Co., Ltd.".
       
    •  

      1990

      China Resources C’estbon firstly launched "C’estbon" pure water in China, and became one of the earliest enterprises engaged in professional production of packaged drinking water, with the sales volume ranking first in Guangdong Province for many years, and became an important force in packaged water industry in China in recent years.
       
    •  

      1984

      Chinese Longhuan Beverage Co., Ltd. (predecessor of China Resources C’estbon) was established in Shenzhen.
       
    Site Map   |    Legal   |    中马堂六肖中特论坛   |    Copyright © China Resources C'estbon Beverage (China) Co., Ltd.     粤ICP备16049332号-3     Technical Support : Intelligentialize and Informatization Department.    
  • 陈文玲:中国在未来更高水平的开放将造福全人类 2019-12-14
  • 南通如皋为应对督察“回头看”违法掩埋危险废物 2019-12-14
  • 小学入学面试 上千家长带板凳连夜排队 2019-12-13
  • 文天祥就义秘闻:时人写“生祭文”催其速死成就英名 2019-12-13
  • 紫光阁中共中央国家机关工作委员会 2019-12-12
  • 1949年刚刚进入北平的人民日报校对科夜班工作场面 2019-12-04
  • 用双脚书写无悔的人生 2019-11-27
  • 虾仁-热门标签-华商生活 2019-11-27
  • 《红海行动》出征中美电影节 2019-11-24
  • 吉林等8省(区)确定环保督察整改任务530项 2019-11-17
  • 西安地铁9号线首台下穿灞河盾构今天始发 预计2020年底全线通车 2019-11-17
  • 为什么说一直辛苦劳作的农民没有富起来?而不说一直勤劳的农民没有富起来? 2019-11-14
  • 萌萌哒童趣美食来袭 “六一”就给小朋友做这个 2019-11-05
  • 证明“你爸是你爸”背后的甩锅逻辑 2019-11-05
  • 阳泉首次颁布地方实体性法规 两部法规将于7月1日起实施 2019-11-01
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