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  • History

    Headquartered in Shenzhen High-Tech Industrial Park (North), China Resources C’estbon Beverage (China) Co., Ltd. (hereinafter referred to as "China Resources C’estbon") is subordinate to China Resources Beer (Holdings) Company Limited (formerly China Resources Enterprise Limited) under China Resources.

    •  

      2015

      China Resources Beer (Holdings) Company Limited (formerly China Resources Enterprise Limited) sold C’estbon business to China Resources.
       
    •  

      2014

      On January 15, due to the Company's strategic development needs, "China Resources C'estbon Food & Beverage (Shenzhen) Co., Ltd." was officially renamed as "China Resources C'estbon Beverage (China) Co., Ltd.", indicating China Resources C’estbon embarked on a new journey in the new year.
       
    •  

      2013

      "Afternoon Milk Tea" of China Resources C’estbon adopted celebrity endorsements to rebuild the brand image, with the brand positioning of "a mouthful of light flavor, a moment of calmness", the strengthened fire coffee brand positioning: of "direct-fired roasted true taste", and C’estbon water brand repositioning with the advertising slogan replaced by "every drop of pure water nourishes the heart".
       
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      2011

      China Resources Beer (Holdings) Company Limited (formerly China Resources Enterprise Limited) and Kirin Holdings Company Limited established a joint venture, marking the beginning of comprehensive cooperation between both parties, and serving as a solid step forward for China Resources C’estbon’s full and rich beverage product lines.
       
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      2008

      China Resources C’estbon was included in Level 1 profit center sequence of China Resources (Holdings) Co., Ltd., and developed the brand new development strategy of "from regional to national, from a single product to multiple products, becoming an integrated beverage enterprise with national influence". Thus, it entered a more rapid development stage.
       
    •  

      1996/1999

      China Resources Beer (Holdings) Company Limited (formerly China Resources Enterprise Limited) purchased shares from Shenzhen Vanke Industrial Co., Ltd., China Huanya (Group) Co., Ltd. and China Merchants Shekouz Industrial Zone Water Supply Company, respectively, with the wholly-owned holding company being renamed as "China Resources C'estbon Food & Beverage (Shenzhen) Co., Ltd.".
       
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      1990

      China Resources C’estbon firstly launched "C’estbon" pure water in China, and became one of the earliest enterprises engaged in professional production of packaged drinking water, with the sales volume ranking first in Guangdong Province for many years, and became an important force in packaged water industry in China in recent years.
       
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      1984

      Chinese Longhuan Beverage Co., Ltd. (predecessor of China Resources C’estbon) was established in Shenzhen.
       
    Site Map   |    中马堂六肖中特论坛   |    FAQ   |    Copyright © China Resources C'estbon Beverage (China) Co., Ltd.     Technical Support : Intelligentialize and Informatization Department.    
  • 让安心手环更“智慧” 2019-06-11
  • 新疆景区端午活动洋溢浓浓传统文化情 2019-06-09
  • 张岂之:侯外庐翻译《资本论》 用马克思理论研究中国史 2019-06-09
  • 日本大阪发生6.1级地震 部分建筑受损严重 2019-06-08
  • 牙膏-热门标签-华商生活 2019-06-08
  • 台媒曝吴建豪离婚 百亿身家娇妻收两封离婚协议书 2019-06-07
  • 近一年上市新股市场表现(6月15日) 2019-06-06
  • 华晨宇鸟巢演唱会火爆抢票 “火星战队”带感浪一夏 2019-06-06
  • 回到梦开始的地方 阿尔法·罗密欧再临“银石”赛道 2019-06-05
  • 重庆部署加快推进“互联网+政务服务”工作 2019-06-04
  • 【理上网来喜迎十九大】增强思想上的团结统一 2019-06-03
  • 陆风逍遥购买指南1.5GTDI CVT全景铂金版 2019-06-02
  • 俄罗斯世界杯:韩国不敌瑞典 英格兰绝杀突尼斯 2019-06-01
  • 胡杏儿晒儿子软萌照 睡眼惺忪眼神迷人可爱十足 2019-05-31
  • 陕西拍摄到野化放归林麝活动影像 放归林麝已度过危险期 2019-05-31
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