• 凝聚着中国智慧中国创造的中国核电将创造更多的中国辉煌。 2019-08-19
  • 你看到的这条“真相” 是境外势力编造的恶毒谣言 2019-08-18
  • 《我爱你,中国》,一部呼应时代需要的主旋律大片 2019-08-17
  • 宝沃推全新纯电动SUV最高时速150km 2019-08-17
  • 段家寨岔上村党支部主题党日助脱贫 2019-08-13
  • 凯恩率“三狮军团”艰难战胜突尼斯 2019-08-13
  • 全国降温开启“速冻”模式 文人墨客笔下的冬天有多冷? 2019-07-30
  • 解决完问题 CR-V依然是这个时代的城市SUV标杆 2019-07-30
  • 安徽端午假期旅游毕业生成主力 收入同比增25.87% 2019-07-15
  • 霍金长眠英国“荣誉宝塔尖” 2019-06-28
  • 让安心手环更“智慧” 2019-06-11
  • 新疆景区端午活动洋溢浓浓传统文化情 2019-06-09
  • 张岂之:侯外庐翻译《资本论》 用马克思理论研究中国史 2019-06-09
  • 日本大阪发生6.1级地震 部分建筑受损严重 2019-06-08
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  • History

    Headquartered in Shenzhen High-Tech Industrial Park (North), China Resources C’estbon Beverage (China) Co., Ltd. (hereinafter referred to as "China Resources C’estbon") is subordinate to China Resources Beer (Holdings) Company Limited (formerly China Resources Enterprise Limited) under China Resources.

    •  

      2015

      China Resources Beer (Holdings) Company Limited (formerly China Resources Enterprise Limited) sold C’estbon business to China Resources.
       
    •  

      2014

      On January 15, due to the Company's strategic development needs, "China Resources C'estbon Food & Beverage (Shenzhen) Co., Ltd." was officially renamed as "China Resources C'estbon Beverage (China) Co., Ltd.", indicating China Resources C’estbon embarked on a new journey in the new year.
       
    •  

      2013

      "Afternoon Milk Tea" of China Resources C’estbon adopted celebrity endorsements to rebuild the brand image, with the brand positioning of "a mouthful of light flavor, a moment of calmness", the strengthened fire coffee brand positioning: of "direct-fired roasted true taste", and C’estbon water brand repositioning with the advertising slogan replaced by "every drop of pure water nourishes the heart".
       
    •  

      2011

      China Resources Beer (Holdings) Company Limited (formerly China Resources Enterprise Limited) and Kirin Holdings Company Limited established a joint venture, marking the beginning of comprehensive cooperation between both parties, and serving as a solid step forward for China Resources C’estbon’s full and rich beverage product lines.
       
    •  

      2008

      China Resources C’estbon was included in Level 1 profit center sequence of China Resources (Holdings) Co., Ltd., and developed the brand new development strategy of "from regional to national, from a single product to multiple products, becoming an integrated beverage enterprise with national influence". Thus, it entered a more rapid development stage.
       
    •  

      1996/1999

      China Resources Beer (Holdings) Company Limited (formerly China Resources Enterprise Limited) purchased shares from Shenzhen Vanke Industrial Co., Ltd., China Huanya (Group) Co., Ltd. and China Merchants Shekouz Industrial Zone Water Supply Company, respectively, with the wholly-owned holding company being renamed as "China Resources C'estbon Food & Beverage (Shenzhen) Co., Ltd.".
       
    •  

      1990

      China Resources C’estbon firstly launched "C’estbon" pure water in China, and became one of the earliest enterprises engaged in professional production of packaged drinking water, with the sales volume ranking first in Guangdong Province for many years, and became an important force in packaged water industry in China in recent years.
       
    •  

      1984

      Chinese Longhuan Beverage Co., Ltd. (predecessor of China Resources C’estbon) was established in Shenzhen.
       
    Site Map   |    Legal   |    中马堂六肖中特论坛   |    Copyright © China Resources C'estbon Beverage (China) Co., Ltd.     粤ICP备16049332号-3     Technical Support : Intelligentialize and Informatization Department.    
  • 凝聚着中国智慧中国创造的中国核电将创造更多的中国辉煌。 2019-08-19
  • 你看到的这条“真相” 是境外势力编造的恶毒谣言 2019-08-18
  • 《我爱你,中国》,一部呼应时代需要的主旋律大片 2019-08-17
  • 宝沃推全新纯电动SUV最高时速150km 2019-08-17
  • 段家寨岔上村党支部主题党日助脱贫 2019-08-13
  • 凯恩率“三狮军团”艰难战胜突尼斯 2019-08-13
  • 全国降温开启“速冻”模式 文人墨客笔下的冬天有多冷? 2019-07-30
  • 解决完问题 CR-V依然是这个时代的城市SUV标杆 2019-07-30
  • 安徽端午假期旅游毕业生成主力 收入同比增25.87% 2019-07-15
  • 霍金长眠英国“荣誉宝塔尖” 2019-06-28
  • 让安心手环更“智慧” 2019-06-11
  • 新疆景区端午活动洋溢浓浓传统文化情 2019-06-09
  • 张岂之:侯外庐翻译《资本论》 用马克思理论研究中国史 2019-06-09
  • 日本大阪发生6.1级地震 部分建筑受损严重 2019-06-08
  • 牙膏-热门标签-华商生活 2019-06-08
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